오크우드 프리미어 코엑스 호텔 분석 영어논문
- 최초 등록일
- 2019.11.30
- 최종 저작일
- 2018.05
- 18페이지/
MS 워드
- 가격 1,000원
소개글
"오크우드 프리미어 코엑스 호텔 분석 영어논문"에 대한 내용입니다.
목차
1. Introduction
2. Oakwood as a Brand
3. Oakwood Premier Coex
4. Facilities
5. Characteristics of Oakwood Premier Coex
6. Segmenting, Targeting and Positioning (STP’s)
7. Competitors: Fraser Suites
8. Marriott Executive Apartments
9. SWOT analysis
10. Improvements/Suggestions
11. Conclusion
본문내용
As the numbers of singles has been increasing dramatically for the past decades, people’s interest in a new type of lodging also rose. Therefore, the interest of “Residential Hotels”, which as its name provides both long-stay and short-stay making it convenient for customers, also rose. Residential Hotel also known as the Serviced Residence provides both services of a hotel and comforts just like the homes of people. Serviced Residence is mostly preferred by foreign businessmen visiting Korea. However, currently it is also demanded by domestic companies which need to carry out long-term projects. This is because in case of projects which need to be done all night, it is cheaper to stay in these types of hotels than other luxury hotels. Also, it has a positive response to guests who are in need of a place to stay before moving into a new apartment or for guests who came to visit their relatives in Korea. The number of long-term visitors coming to Korea increases year after year.
참고 자료
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